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Offline Marketing Strategies Are More Powerful Now More Than Ever!
Now that the internet is taking over marketing, offline marketing tactics are even more powerful than before. That's because a lot of marketers are online now. So this means much less competition for you offline.
The key to superior offline marketing tactics is to get your prospects from offline to online where you can build a warm relationship with them. Even if they picked up the phone after seeing your offline ad, and called you, you'd want to solidify that relationship.
1. Classified Ads: You can really target specific markets with classified ads. You can target any geographic location using this. Classifieds cost money of course, so be prepared to spend.
To maximize your classified ad investment, you can use the Statewide Classified ad Networks known as SCAN. Just do a SCAN search online and get the information you need. You can email or call them for help.
Remember to have your capture pages and email marketing campaigns set up online before you do this. Also find a simple way to track your offline as so you know where prospects are coming from.
2. Post Cards: It's not so hard to do this. You can get your post cards printed at Vista print online and mailed to a list of opportunity seekers or people in your area of business.
There are also other online sites that would print and mail out to their in house list for you for a cost. Do a search and find some sites.
3. Magazine Ads: We all know that to run an ad in an actual fancy magazine can be very costly. But you can do it, if done right.
The way you do it right is to go to your local library and ask for the SRDS (standard Rates & Data Service). You then take some time to go through these mammoth looking books to find the people that are already buyers of your products or similar products. You will find business opportunity seekers there too.
I bet you didn't know that all our buying habits are being tracked by anonymous forces and compiled as part of the SRDS, right? Well, now you can benefit from this huge data.
These are magazines already going out to cater to the needs of these various groups of consumers. So you zoom in on the ones you want and then get their media kit to place a small classified ad in the classified ads section of the magazine.
There are very few people doing this. Not many are willing to go through such a daunting looking tasks. But those that do, gain. Those classified ads are inexpensive and pull pretty good leads and customers.
The key to superior offline marketing tactics is to get your prospects from offline to online where you can build a warm relationship with them. Even if they picked up the phone after seeing your offline ad, and called you, you'd want to solidify that relationship.
1. Classified Ads: You can really target specific markets with classified ads. You can target any geographic location using this. Classifieds cost money of course, so be prepared to spend.
To maximize your classified ad investment, you can use the Statewide Classified ad Networks known as SCAN. Just do a SCAN search online and get the information you need. You can email or call them for help.
Remember to have your capture pages and email marketing campaigns set up online before you do this. Also find a simple way to track your offline as so you know where prospects are coming from.
2. Post Cards: It's not so hard to do this. You can get your post cards printed at Vista print online and mailed to a list of opportunity seekers or people in your area of business.
There are also other online sites that would print and mail out to their in house list for you for a cost. Do a search and find some sites.
3. Magazine Ads: We all know that to run an ad in an actual fancy magazine can be very costly. But you can do it, if done right.
The way you do it right is to go to your local library and ask for the SRDS (standard Rates & Data Service). You then take some time to go through these mammoth looking books to find the people that are already buyers of your products or similar products. You will find business opportunity seekers there too.
I bet you didn't know that all our buying habits are being tracked by anonymous forces and compiled as part of the SRDS, right? Well, now you can benefit from this huge data.
These are magazines already going out to cater to the needs of these various groups of consumers. So you zoom in on the ones you want and then get their media kit to place a small classified ad in the classified ads section of the magazine.
There are very few people doing this. Not many are willing to go through such a daunting looking tasks. But those that do, gain. Those classified ads are inexpensive and pull pretty good leads and customers.
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